The new chapter of the Lady Dior Saga finds a new place. After she travels to Paris, London, New York and Shanghai, the new campaign is set up in Moscow.
The ad campaign featuring the stunning French actress Marion Cotillard. Lensed by Craig McDean with styling by Marie-Amélie Sauvé, Marion poses inside a luxury room with a view on the colorful St. Basil's Cathedral in Moscow, Russia. The new model of this legendary bag is the one in red tweed, embroidered with Dior's signature Cannage pattern.
The Lady Dior was brought to life in a live performance at the opening of the "Inspiration Dior" exhibition at the Pushkin Museum of Fine Arts in Moscow by the Ukranian artist Kseniya Simonova. The performance was based on an original concept by John Cameron Mitchell.